Remove the headaches around margins and customer complaints in last-mile delivery.

Data Duality works with family-owned road transport companies to bridge the gap between your depot and your desk. We connect the systems you already use to give you the numbers you need to price work, plan runs, and talk to key customers with total confidence.

Let's find your quick wins

What we help with

What I help you with

The feelings that keep transport carriers up at night, and how we tackle them together.

The 'where is the money going?' feeling

See which lanes, customers and contracts are actually paying their way so you can fix pricing, drop bad work or renegotiate with confidence.

The 'what's going to blow up today?' feeling

Spot patterns behind late windows, missed drops and overtime blowouts so mornings in the depot feel less chaotic.

The 'too many spreadsheets, not enough truth' feeling

Join TMS, telematics, driver apps and finance into one picture you actually trust.

The 'drowning in copy-paste' feeling

Stop wasting hours on repetitive admin work that only you know how to do. We document the tribal knowledge, define the process, and automate the boring stuff—POD validation, invoicing, reconciliation—so your team can handle it without you standing over them.

How we work together

A straightforward process that respects your time and gets to results quickly.

A diagnostic

We sit down and talk, no buzzwords. You tell me what is weighing on you and I run a diagnostic to identify the quick wins that will make your week noticeably easier.

We focus on the quick wins

We choose a small set of questions where better numbers would make your week noticeably easier.

We build only what you will use

We connect just enough data to give straight answers, then turn it into clear views and tools for your team.

We fold it into your week

We plug those views into toolbox chats, weekly ops meetings and customer calls so they stick.

We measure, review and decide what to tackle next

We track what's working, celebrate the wins, and pick the next problem worth solving. Small steps, real impact, fastest payback first.

My motivation is simple: bring the digital firepower that big corporates take for granted to the family-owned carriers who need it most, without the overhead, the jargon, or the six-month timelines.

I spent over a decade in cargo analytics at Seabury and Accenture, building the kind of tools and insights that shaped decisions for some of the biggest names in logistics. Now I bring that same thinking to mid-market carriers in Victoria, sized for your team, your budget, and your week.

My aspiration? To be the Gandalf of the family-owned transport industry. The trusted guide who turns up with the right wisdom at the right time, helps you see through the fog, and never tries to take the wheel from you.

Who we are

Who I'm right for

Mid-market, often family-owned or family-spirited road freight and last-mile carriers.
Owners and ops leaders who feel every bad week in their bones and want fewer surprises in margin and service.
Teams who work hard but are tired of firefighting and reconciling spreadsheets at night.

Ready to take the headaches out of your week?

Drop a short message about what's weighing on you.

Let's find your quick wins